Logo design for Cortez; a personal trainer with the intention of training people to become fitter and healthier rather than muscle gain or strength training.
The concept plays on the theory of Supercompensation; a term describing muscles receiving higher performance post training and after recovery. This as a logo was appropriate as it represents a consistent and careful training process that aims towards a healthier lifestyle by training.
Visualising supercompensation and turning it into a logo was a welcome challenge, the simplest way of showing this concept was by illustrating downward and then upward motions to signify the training.
It certainly did limit exploration of anything other than a big wave, however in this case it made the whole process smoother as this was the simplest way to represent the training in a way that fitness nuts could recognise; anything else would have made it more difficult.